When searching SLA battery Zoro shows autocomplete suggestions for the top SLA battery related searches, with 12V 18AH being either the most popular search or seller. Might be useful information to know in later steps. 

Within the first row of results, some obvious clues emerge, although surely Zoro uses other internal and external signals to determine which items appear first in searches these clues are worth noting.  

The product below appears to use UPG’s older product description format, suggesting it was created from a legacy UPG product file. The cross-reference and application-based listings above follow a logical structure, but the private-label battery listings created by Grainger/Zoro do not follow battery industry best practices for titles and product data.

With a catalog of more than one million products, it’s reasonable to assume their product or account managers would be receptive to recommendations that improve product quality, search relevance, and conversions.

Options to Move Forward

  1. Direct Seller Access: Optimize product data and assets at the source.
  2. Grainger/Zoro Representative: Submit recommendations for UPG-branded and private-label UPG products.
  3. Zoro-Managed Listings: If vendor input is accepted, provide optimized images, titles, descriptions, and attributes.
  4. Off-Site SEO: If direct changes aren’t possible, improve internal ranking signals through off-site SEO.
  5. Replicate for Grainger: Apply the same strategies for Grainger to increase sales (see UB1280 on Grainger.com).

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